Louis Sykes, Senior Crypto Analyst at Stock Market Media, brings deep expertise in both traditional and digital asset markets, specializing in equity, ETF, and cryptocurrency analysis. Drawing from a business degree in finance and accounting, Louis delivers actionable insights that bridge traditional financial markets with the emerging crypto ecosystem. Their analysis is regularly featured in leading digital asset publications including The Block.
Currently pursuing both a postgraduate degree in psychology and the Chartered Market Technician (CMT) designation, Louis combines technical analysis with behavioral finance principles to develop unique market perspectives. This interdisciplinary approach helps clients better understand market psychology and make more informed investment decisions.
Based in New Zealand, Louis maintains a global outlook through active collaboration with international market participants and thought leaders. Their research has guided investors through significant market cycles, providing clarity during periods of both exceptional volatility and opportunity.
I get a lot of questions from folks who want to get into crypto, but are often overwhelmed.
It seems like this whole new thing that's so different from what they've touched before.
"Louis, where do I start?"
"How can I know these exchanges are safe?"
"What platforms can I reliably use?"
These are all great questions - and I get it, it's confusing touching a whole new asset class.
But let me reassure you; you can think of these cryptos as complex-sounding software stocks. And don't just take my word for it because Bitcoin trades EXACLY like software.
Bitcoin $IBIT is the yellow line while the iShares Software ETF $IGV is the black one. Pretty damn similar, right?
This asset class has never been so accessible to outsiders. I remember back in the day, you had to go through these shaky exchanges and when you sent your hard earned funds over, it felt like it disappeared into the aether.
Well, no longer...
My go-to exchange/platform that I guide a lot of people to is Coinbase; they're doing everything right.
They're a publicly traded company under SEC oversight, operate within U.S. regulatory frameworks, and are...